menu

Keyword: variable cost


A la carte or Set Menu? (5/9/2006)

Mixed bundling, by offering a package deal as well as separately priced items, can be a revenue-maximizing pricing strategy in the face of varying customer needs.

Keywords: a la carte, cable channels, cable subscription, fixed cost, mixed bundling, package deal, pricing, set menu, table d’hote, variable cost

Get in Where You Fit in (4/3/2003)

Quoting room rates according to the guest's elasticity of demand improves the bottom line when there is surplus capacity.

Keywords: fixed cost, hotel, price discrimination, profit, room rates, Senior discount, surplus capacity, variable cost

Labor on Call (1/10/2007)

Flexible work scheduling to match customer traffic is one effective way to transform labor from a fixed cost into a variable cost in the retail business.

Keywords: customer traffic, fixed cost, flexible schedule, labor productivity, variable cost, Wal-Mart

Pricing to Cost - But Which Cost? (10/13/2007)

Pricing to marginal cost may not cover fixed cost.

Keywords: consumer surplus, economic surplus, fixed cost, marginal cost, perfect competition, perfect price discrimination, price searcher, price taker, profit, two-part pricing, variable cost

Profit Maximization - Total vs Marginal (11/17/2007)

Profit maximization can be characterized with reference to the total revenue and total cost curves or the marginal revenue and marginal cost curves

Keywords: fixed cost, marginal cost, marginal revenue, profit maximization, total cost, total revenue, variable cost

Value Eating (6/22/2006)

Super-sizing fast-food items boosts both the bottom line and the waistline.

Keywords: bottom line, bundle, calories, Coke, fixed cost, fries, Happy Meals, McDonald, medium extra value meals, obesity, pricing, profit margin, quarter pounder, variable cost, waistline

Who Is Over a Barrel? (1/20/2015)

The impact of low oil prices on oil output depends on the cost structures of different types of oils.

Keywords: demand, fixed cost, oil sands, OPEC, shale oil, supply, variable cost